1 0 obj Graded CR/NC. %%EOF Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. Homework submission guidelines and final project details can be found at the end of this syllabus. Additionally, you can connect with the president of the SAC on LINKEDIN. At least two years of full-time work experience is preferred. cJdk VHe0V;WVi This course introduces students to marketing analytics through a wide range of analytical tools and approaches. Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. %PDF-1.5 % Graded CR/NC. Exposure and Mentorship From Experts in the Marketing Field. endobj 735 0 obj <>stream USC Marshall Faculty are award-winning scholars who publish cutting-edge research. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? Looks like that page is missing. 1 0 obj Fall 2022 TERM 20223. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: [email protected] - Passion for marketing and desire to exceed and excel. %PDF-1.5 Brilliant marketing is at the core of turning potential customers into loyal brand advocates. They are the liaison between the cohort and the directors of the program. Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. <> Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova The Consumer Behavior Track offers a wide range of electives. endobj Open only to sophomores, juniors and seniors. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) For previous semesters, check the Schedule of Classes archive. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. Log in to web registration. tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. 2 0 obj All graduate applications and forms are available by calling (213) 740-5424, email. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. Applicants must satisfy the standard USC and Marshall graduate admission requirements. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. Work with a client organization on the design of an advertising/promotions campaign. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. Meet the Student Advisory Council of the MS in Marketing program. You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. %%EOF 664 0 obj <> endobj % 4 0 obj XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| ^J~ywpR >F 4` * lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. endobj This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. Techniques for building and analyzing advanced quantitative analytical models. Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. Let us know by taking a short survey. hmo8?nb% 6 ^30YB|*HBXOB [a As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. Students are required to take 30 units to graduate. You must login in: myUSC student portal Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . University Catalog %PDF-1.5 You are also welcome to email us on [email protected] if you have any questions. endstream endobj startxref endobj i"c rtwtwXpLQ_d Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online You may EMAIL the SAC. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. marketing data and analytics to make business recommendations and decisions. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream Please enable Javascript for full functionality. Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. 1 0 obj Prerequisite: MKT 445. Supervised on-the-job business experience in the field of marketing. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. 2 0 obj d_"Y"WjJg VxI^Vi $'=5. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. Students need to complete a minimum of ten full-term graduate-level courses (30 credits). Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. endstream endobj startxref The GMAT is preferred. Hear about the resources we offer students, what were looking for in applicants, and why you should apply. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. <br><br> Graduating from . You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. 3 0 obj Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. Media, Mass Communication and Journalism. For more information about this program please fill out THIS FORM. <>>> A Personalized and Global-Focused Curriculum. Review and discuss current research in Marketing. Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. $ j$@bL "$$&~D-@7dJ$201210R#@ 7 %PDF-1.6 % endobj These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. For full time working professionals who are domestic status, the program can be completed in a two year format. Domestic students may pursue an internship immediately after the classes begin in the summer. #S84u>I^j:&EnC#q!. The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream <>>> . Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> <> ) Instructions for faculty to add a syllabus or biography link. stream , etc. f0H:L`x ! The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f Independent research beyond normal course offerings. Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> . 2 0 obj 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream A minimum cumulative GPA of 3.00 is required for graduation. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. Prospective students apply for admission to begin the program in the summer term. 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. endobj There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. %%EOF MS in Marketing Students study from world renowned faculties. Ready to register for classes? 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: [email protected] COURSE DESCRIPTION HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? 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